Facebook Ads vs Google Ads - Pros, Cons and Best Practices
Facebook Ads vs Google Ads - Pros, Cons and Best Practices
Facebook Ads vs Google Ads - What are the pros, cons, and best practices? Here's your ultimate checklist
Do you want more leads while cutting your marketing budget?
Do you want to pay only for qualified, targeted customers instead of everyone and their mother’s best friend’s daughter’s ex-boyfriend?
Are you trying to build an audience or sell something right now?
If you answered yes to any of these questions, there’s no doubt you’ve been researching Facebook ads vs Google ads.
You're Right, It Is Confusing
There’s so much conflicting information about Facebook ads vs Google ads, based on anecdotes or outdated algorithms. Both platforms change so often it can be hard to find current information on them.
But don’t worry. All those changes are good for you.
Because both Google and Facebook ads are so far ahead of traditional marketing strategies you can get a much better ROI with a modest budget.
Imagine racing ahead of the competition faster than a Formula 1 racer after chugging a gallon of espresso trying to break the sound barrier. Providing valuable, engaging content to your customers will make you their 1st choice when they decide to purchase.
Google Versus Facebook
The key point to remember about Facebook ads vs Google ads is users are king.
Both companies aim to make the user experience outstanding. That means showing relevant content whenever possible, including ad time.
Why does that work in your favor? A lot of entrepreneurs new to digital marketing assume online advertising is the same as traditional advertising where whoever has the most money gets the most air time.
But that’s not the case. Let me explain...
Is AdWords Worth It?
With Google Adwords, the most relevant ads make it to the top of the search engine results page (SERP). So even if someone else has paid more, if your ad and product/service are more relevant to what the user is searching for you’ll be at the top of the list.
So having a big budget isn’t necessary to run a successful digital marketing campaign.
But let’s get down to the differences. What really separates Google Adwords and Facebook ads is the way they approach bringing in new customers.
Google usually ends up costing more because it runs off keywords and knows if someone is searching for “cheap power drill” they have their credit cards out and are ready to buy.
Google ads put you in front of ready to buy customers. Facebook instead brings customers to you.
How Do They Do This?
Instead of keywords, Facebook matches ads to users based on interests and behaviors. When you open your new donut shop, you can target only users who have liked donut related pages.
So while they may not be as close to pulling a credit card out as Google users, these can still turn into loyal customers.
Plus the fact that you are getting access to another popular platform, Instagram, with the same account.
Facebook Ads vs Instagram Ads
When you buy Facebook ads it’s easy to make it a 2 for 1 deal given their integration with Instagram.
You can run the same ad from the same account manager on both platforms. This helps to optimise ad spend so you waste as little of your marketing budget as possible.
Often content that does well on Facebook also does well on Instagram. But keep in mind Instagram is a visually stimulating platform.
If your ad doesn’t have an image to go along with it, you won’t get the return on investment (ROI) you’re hoping for. And that’s not all that makes Instagram different.
When it comes to your sales funnel, Google ads are at the base, filing in users that are ready to buy.
Facebook finds interested customers, but they all aren’t going to be ready to spend. Instagram is even farther out, getting your name in front of users who are far from being ready to spend.
Use Instagram as the door to your sales funnel. Rather than thinking of it as a way to make more sales, think of it as a way to grow brand recognition.
Use it as a way to connect with your customers with a more casual tone than you use with your other social media and advertisements.
We can talk about average numbers, but what you end up spending depends on a lot of factors we’ll go over in just a moment.
So it’s not fair to say Facebook is always the top value ad, because it may not be effective at reaching your target audience.
With that being said, let’s talk numbers. The average price per click (PPC) on Instagram hovers around 0.80 cents. More than double Facebook's average of 0.35 cents.
And what about Google? The internet mega company costs the most on average at 1-2 dollars per click. At the high end, Google ads can cost over 6 times more than Facebook's average PPC rate.
Targeting and Timing
Since we can track almost everything with digital advertising tools, everything from the time of day you publish your ad to the time of year can have an effect on ad spend.
Holiday seasons are more expensive as our peak usage times. This is good for advertisers because you can work around your budget by tweaking these small details.
Your target audience also affects the price of running your ads.
And while Google offers targeting tools, they have nowhere near the amount of personalised data facebook has.
This allows you to layer targeting tools. You can exclude users that won’t be interested in your product as easily as including very interested prospects.
Google, on the other hand, handles 40,000 searches a second, over a trillion searches a year. With Google, your ad really can be seen by almost everyone on earth.
Facebook Ads vs Google Ads, Still Unsure?
Why burn up your marketing budget and limited time trying to solve a problem we’ve already come up with a solution for?
In just moments, you could be working with a digital marketing agency that knows everything about Facebook ads vs Google ads.
Email us now and have your ads running before the end of the week.
No more guesswork.
No more spending countless hours trying to figure all this out.
No more pulling out your hair when an ad you’ve spent so much time and money on doesn’t return value the way you hoped it would.
Let us worry about your ads so you can do what you do best, serve your customers. Stop waiting for customers to stumble upon your business and take action now!
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